Question
Topic: Strategy
Consumer Connect
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My client is the biggest national bank with the largest number of branches, ATM's and customers across the country.
So far the main communication channels of the bank are print, TV and outdoor (hoarding, bus shelter etc).
I would like to know what could be the new touch- points to connect apart from bank branch, ATM, DM, and other traditional touch-points with its existing customers (40 yrs and above) and also to attract the young audience (18-35 yrs)
Hope to get some great ideas.
Regards,