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Question

Topic: Strategy

Marketing Plan

Posted by Anonymous on 2/27/2009 at 8:35 PM ET 250 Points

How to write a marketing plan

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Posted by Jay Hamilton-Roth on 2/27/2009 at 11:59 PM Accepted

https://www.knowthis.com/tutorials/principles-of-marketing/how-to-write-a-m...
Posted by Mikee on 2/28/2009 at 3:07 PM Accepted

factiva.com/infopro/resources/Unit3Sample.doc
https://sbinformation.about.com/od/marketplansample/Marketing_Plan_Samples_...
Posted on 3/2/2009 at 7:14 AM Accepted

You might try the book, "Competing for Customers and Winning with Value" by Reidenbach. (Available from Amazon) The Appendix contains a complete set of planning forms, and the book tells you how to use them
Posted by telemoxie on 3/2/2009 at 12:37 PM Accepted

There are some excellent resources at the US small business administration site:

www.sba.com
Posted by telemoxie on 3/2/2009 at 12:38 PM Member

oops, I meant to say:

www.sba.gov
Posted on 3/2/2009 at 7:15 PM Accepted

Is it writing the plan you need help with, or is it determining what the strategy should be?

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