Strategy - Target markets from Anonymous: MarketingProfs Question 27897

Topic: Strategy

Target Markets

Posted by Anonymous on 3/2/2009 at 12:21 AM ET 250 Points

When talking about the substantiality, accessibility, and the causality of your target market how do u address that in your promotion plan?

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Posted by joshuacrumbaugh on 3/2/2009 at 12:04 PM Accepted

I'd love to assist, but I am going to need more details.
Posted by SteveByrneMarketing on 3/2/2009 at 1:24 PM Accepted

is it a consumer direct promotion or a dealer/retailer distribution promotion?
Posted on 3/2/2009 at 1:42 PM Author

T is a promotion for a pizza restataunt.
Located in a college town in southern Illinois.
Posted by saul.dobney on 3/3/2009 at 5:12 AM Accepted

How many people are there to reach? How easy are they to reach? What are good triggers for action?

Pizza restaurant. College Town. Target audience could be students. How many are there? Lots. Can you reach them easily - eg flyers, viral communications? What's the offer?

Could also be upmarket university professors. How many are there? Not many. Can you reach them? More difficult - maybe phone? What's the offer? Private dining experience?

Both may be viable target markets. What's the ROI you might achieve? Which fits better into the existing history or outlook of the business owners?