Question

Topic: Strategy

Bollywod Lessons For Hollywood

Posted by Anonymous on 3/9/2009 at 1:51 PM ET 250 Points
I am interested in hearing views on what the marketing lessons from Bollywood might be for Hollywood movie makers? If you could provide insights on various aspects of marketing (e.g. innovation, distribution, communications, etc.), that would be greatly appreciated. Thanks...

Ps: this is time-sensitive, so would appreciate some quick replies.
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RESPONSES

  • Posted on 3/9/2009 at 3:42 PM Author
    Thanks for these excellent responses. Any other views on how buzz marketing is used in Bollywood vs Hollywood? Thanks in advance
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