Question

Topic: Strategy

Consumer Industy - Segmentation & Business Plan

Posted by Anonymous on 500 Points
Hello,

I had posted the following question last week and recd decent advices.
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I am looking at receiving good guidance on the followings for Consumer Industries:

• Market Segmentation and Market Size Estimation.
• Segment Approach Strategies
• Major Account Strategies
• Marketing Tools – Presentations, Literatures, Case Studies, etc.
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Now the details I am looking at working out, in next few days are as follows for Consumer Industry:

1. Clearly defined segments within the industry lines identified
2. Minimum 10 organization/company names in each segment
3. Detailed understanding of the segments with details like – Their Products, Their Customers, Their Competitors, Their Purchase processes (eg Tendering, or Technical committee evaluation or Deptt decision etc)
4. Minimum 5 pain areas identified for each company/organizations.

Please offer your expert guidance.

Thanks and regards,
Sunil
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