Question

Topic: Strategy

Marketing Life Insurance @ Business Expo

Posted by Anonymous on 3/18/2009 at 10:50 PM ET 250 Points
I am doing a business expo and have decided to highlight our life insurance products with free quotes and quick online 5 minute application for anyone wishing to purchase insurance onsite. I am looking for a creative way to draw clients to my Booth. Any suggestions?
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RESPONSES

  • Posted by telemoxie on 3/25/2009 at 3:18 PM Accepted
    Can you tell us any more about the Expo? For example, will there be large crowds, such as at a trade show, or will this be a smaller, informal gathering?

    It seems to me that giveaways tend to drive booth traffic. Maybe you could be have some sort of an ad specialty item, or maybe you could have a drawing and give away something up I perceived value.
  • Posted on 3/26/2009 at 11:13 PM Author
    It is basically a Trade Show for the local community (rural). An annual event where local businesses showcase their services.
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