Question

Topic: Other

Driving Traffic To A Grand Opening Event

Posted by erin on 3/23/2009 at 3:24 PM ET 125 Points
One of our clients is a new state-of-the-art gun range. It's huge, environmentally friendly (believe it or not) and offers benefits that typical ranges do not offer. They want to have a grand opening event, however I am challenged in figuring out how to drive traffic to it on a minimal budget.

They have already opened and have a loyal base of customers and they have already received good PR in the local newspaper, so I don't know if we could get more (at least not right away). They can offer some incentives such as 1/2 price on shooting fees and whatnot. I'm just challenged with coming up with fresh ideas for a gun range to draw traffic to an event. Local event marketing is not my area of expertise... Any ideas would be helpful.

Thanks!
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RESPONSES

  • Posted by erin on 3/23/2009 at 5:21 PM Author
    That's a good thought. Thanks so much... I appreciate it!!
  • Posted by Jay Hamilton-Roth on 3/23/2009 at 11:37 PM Accepted
    There's those that already have some gun connection:
    * Boy Scouts (if you offer gun safety for kids classes)
    * Police / Security / Park Rangers
    * Hunting / Fishing Clubs
    * Farmers

    And those that don't:
    * Self-defense clubs
    * Corporate team building companies
  • Posted on 3/24/2009 at 2:22 AM Accepted
    How about offering a free introductory lesson. Or a seminar on gun safety.

    Sherry.
  • Posted by erin on 3/24/2009 at 12:09 PM Author
    Hi Jay and Sherry,
    Thanks for your thoughts and ideas. I think both of them are very helpful and good ideas. I appreciate you taking the time to help and I am feeling a bit better about promoting this grand opening.
    Thank you!
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