Research/Metrics - Measuring ROI from Anonymous: MarketingProfs Question 2832

Question

Topic: Research/Metrics

Measuring Roi

Posted by Anonymous on 8/18/2004 at 6:02 PM ET 250 Points

I need to find the industry measurment for premium items distributed at promotional events. For example distributing one premium item impacts brand awareness on X# of consumers. How do I arrive at a measurement for success against this expenditure?

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RESPONSES

Posted by SteveByrneMarketing on 8/18/2004 at 6:15 PM Accepted

Maria,

Here are two links that may help.

https://hbswk.hbs.edu/item.jhtml?id=1262&t=marketing

https://www.mathmarketing.com/

Also, don't forget to search articles and "search questions" on this site.

best of luck,

- Steve
Posted by SteveByrneMarketing on 8/18/2004 at 6:19 PM Accepted

another link:

https://www.salesvantage.com/article/view.php?w=110
Posted by SteveByrneMarketing on 8/18/2004 at 6:39 PM Accepted

Pardon the off-target links from above.

I think you’re looking for a ROI calculator for premiums passed out at events. Maybe this more general version calculator will work for you:

https://www.iboost.com/tools/roi_calculator.htm

Also, here’s a good link on promotional programs;

https://www.quinntessential.com.au/article8.htm

hope they are useful

- Steve
Posted by SteveByrneMarketing on 8/18/2004 at 9:27 PM Accepted

Just happened to come across this additional info --

Try the Promotion Marketing Association's new ROI Sub-Committee (John Palumbo, president of DVCX, New York City, co-chair. Link to Promotion Marketing Association https://www.pmalink.org/

Also, link to article on ROI and return on equity:

https://promomagazine.com/ar/marketing_return_onwhat/
Posted by SRyan ;] on 8/19/2004 at 12:44 AM Member

Maria, on this forum you're supposed to check off the answers that have provided value to you. (But not until you're ready to "close" the question, of course.) Your 250 points will be distributed to the people whose answers you selected.

I'm mentioning this ONLY because I think you should consider awarding ALL of your 250 points to Steve -- he has obviously been extrordinarily diligent on your behalf!!

- Shelley :]

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