Question

Topic: Strategy

Marketing To The Active Retired

Posted by Anonymous on 4/1/2009 at 6:51 AM ET 50 Points
Hi Everyone,

I am just looking for some ideas on how best to get our message and offers out to the active retired market.

We are a tour operator based in Ireland and do domestic tours for active retired associations and groups from 2 to 5 day trips including transfers, accommodation and activities.

Due to our lovely Irish recession budgets are vey tight so I am just looking at putting down on a paper a complete list of ideas, direct mail campaigns, ezines, parish newsletters, competitions, trade shows, special offers, possible links with official associations (but what can i do with these??)

All ideas much appreciated and gratefully accepted.

Thanks

Dave.
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RESPONSES

  • Posted by michael on 4/1/2009 at 9:24 AM Accepted
    Dave,

    1) Get yourself listed on www.conworld.net
    2) The Motivation Show in Chicago in Sept.
    3) Get yourself a rep in the US (contact me for this) and other countries
    4) Home agent show in Atlantic City in October
    5) Become an NTA member

    All this is great if you just want your shingle hanging out there. What you really need is #3.

    Michael
    4)
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