Question

Topic: Strategy

Help For New Product To Place Into The U.s. Market

Posted by Anonymous on 4/7/2009 at 1:35 PM ET 250 Points
Seeking competent individual with proven experience to assist in placing a food product (condoment) into commerce in the U.S. (May subsequently expand). Initial product public testing supports a marketable product of public value. Willing to provide sample of product. The formulae itself is proprietory and comprises of all natural ingredients with no preservatives. Please reply with contact information.
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RESPONSES

  • Posted by Frank Hurtte on 4/7/2009 at 1:38 PM Accepted
    Sounds like this should be listed under the project heading. I would like to know more before I refer any clients to you.
  • Posted by wnelson on 4/7/2009 at 1:52 PM Accepted
    Colin,

    One of the best guys I know for connecting and placing products in food outlets is Randall Montalbano from White Mountain Marketing Associates. He's a leading contributor on this forum and a mainstay in the marketing arena in Texas. You can reach him by clicking on W.M.M.A. - sixth one down on the right of this post under Top 25 Experts (Strategy). That gets you to his profile and from there, you will see his email address or go to his website, where there is a phone number at the bottom of every page. I personally have worked with him on several entrepreneurial food ventures and his skills and connections to the retail food outlet industry were invaluable.

    I hope this helps.

    Wayde
  • Posted on 4/7/2009 at 8:15 PM Accepted
    Are you prepared to pay slotting fees to get the distribution? That's likely to be your biggest hurdle in getting broad distribution in the U.S.

    We have a lot of experience with food products in the US, and the toughest part for most new companies is rationalizing the outrageous slotting (and/or promotion) fees to secure quality distribution.
  • Posted on 4/9/2009 at 8:36 AM Accepted
    Colin,

    You need someone or some company to assist in developing a sound strategic and tactically sales/marketing plan for your product. You can either hire someone directly or a sales & marketing company who has expertise in the category.

    Depending on if you are planning to develop private label or branded opportunities, will dicate your financial exposure.

    If you are looking to talk to someone, please feel free to email me at [Email address deleted by staff - This information belongs in the Member Profile, not a response.]
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