Question

Topic: Strategy

Marketing-led Management

Posted by Anonymous on 4/17/2009 at 8:59 AM ET 50 Points
Difference between marketing-led management and marketing orientation? Is the same thing??
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  • Posted by SteveByrneMarketing on 4/17/2009 at 3:00 PM Accepted
    when I think of "marketing lead" I think the CEO is a marketing guy, maybe top SVP of marketing for leading company in an industry segment. I think "marketing orientation" would be the same thing.

    Steve
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