Question

Topic: Strategy

Benchmarking Ecpm For Non-ecommerce Website

Posted by Anonymous on 4/17/2009 at 4:00 PM ET 250 Points
We're offering marketing consulting services to medium-sized social network website with rather small (we believe) eCPM. The site has 1 million registered users; 1.6M uniques/month and 25M+ page views.

Is there an accepted benchmark for earnings for these types of non-ecommerce sites?

Is there a published list of either public comps or standards that the industry uses to evaluate earnings actual vs. "potential"?
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RESPONSES

  • Posted on 4/21/2009 at 9:31 PM Author
    I've since found a source of this data: www.pubmatic.com. Since I've also received no comments, I will close this topic.
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