Question

Topic: Strategy

Need Crisp Ideas For Marketing Campaings

Posted by Anonymous on 4/19/2009 at 3:30 PM ET 125 Points
I am in a process of developing marketing plan for new fiscal year for my Ear, Nose and Throat portfolio.

I need to know few ideas regarding the marketing activities I can work upon for my plan. Though i have following activities already included in the plan;

1. Creation of advisory board for Develoment of 1st National guidelines for management of Allergic Rhinitis in collaboration with medical Societies.
2. Trickling down these huidelines among General Practitioners through Symposia in different parts of the country.
3. Fun filled marketing capaigns like (Mango Day, Picnincs, Bowling competition, Theatre, Beach games, etc)
4. Annual ENT, Chest workshops and conference participation.


But i still require few hardcore marketing activities that can help me in building the scientific image of the company.

The target audience which we cover includes (ENT consultants, Chest Physicians and General Practitioners)

We have 24 representatives all over the country as well as 8 Front line managers based in different cities.

The portfolio we have includes;
Anti infective ear drops
Anti allergic nasal sprays
Oral anitbiotics (Moxifloxacin, Azithromycin)

Kindly oblige with some good ideas....

regards
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/20/2009 at 10:40 AM Accepted
    Scientific image can be built by showcasing the science/benefit your company is doing. In addition to case studies, testimonials, interviews with your scientific staff, and biographies with your key researchers.
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