Strategy - Welding and cutting equipment from Anonymous: MarketingProfs Question 28743

Topic: Strategy

Welding And Cutting Equipment

Posted by Anonymous on 4/30/2009 at 12:56 PM ET 250 Points

What should be marketing strategy for selling welding machine specially Indian market

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Posted by Jay Hamilton-Roth on 4/30/2009 at 9:42 PM Accepted

Are you selling to consumers or other businesses?
What makes your equipment better/different from your competitors?
Is your brand well-known?
The more you can share, the better we can help you.
Posted on 5/4/2009 at 9:12 PM Author

Yes my product is best in India it is different from others and it does have a brand name and I sell to consumer and business house
Posted by Gary Bloomer on 5/5/2009 at 11:02 AM Accepted

How is your product/service "different from others"?

What can or do you offer that no one else offers and that people need? That thing, whatever it is, is your point of leverage, your foot in the door, so to speak.

Identify prospects based on what your product can do for them. Don't sell the product as such, sell the benefit, the one thing that the product permits your prospects and customers to do. Seamless or invisible welding, high strength fixings, ultra precise cutting, whatever it is that the machinery you're selling can do for people, that's where your advantage lies.