Question

Topic: Strategy

Btl Activity For A Pvc Sound Proof Widows And Door

Posted by Anonymous on 5/2/2009 at 8:17 AM ET 250 Points
Hi all,
Please suggest me some BTL( below the line activity) for a pvc sound proo windows and door manufacturer.
TA- Women and kids
Scope - North india
Exaple- Canter activity

Please do the need full as soon as possible

Regards,
Abhishek Srivastava
91-9818623623
abhi2385@gmail.com
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/3/2009 at 11:19 PM Accepted
    What ideas have you tried (and what were the results)?
    What ideas have your competition tried (and what were their results)?
    What about your products is special/different from the competition?
    What is your budget?
    What is the lifetime value of a customer?

    The more information you can provide, the better we can help you.
  • Posted on 5/4/2009 at 12:42 AM Author
    We are doing first time this activity. Upvc Sound proof doors and windows are very new to india. Because its an inorganic compound it is mentenence free. in terms of cost its little bit costly than wood but in terms of service its value for money.
    Budget is not an issue but looking only for 'Below The Line Activity'.
    Trying some truck display.
    Please suggest.

    Kindly give the detail for the same.
  • Posted by Jay Hamilton-Roth on 5/4/2009 at 9:28 AM Member
    There are lots of BTL activities you could do, including: direct mail, email, videos (contest) (showing how great the product are), in-store banners/competitions, etc.

    The biggest problem you have is educating people why these new doors/windows are worth the extra price. First you need to educate about how they solve some problem that people are willing to pay extra for, then you need to educate them how your product is the best solution to the problem.
  • Posted on 5/5/2009 at 12:47 AM Author
    hey Jay,
    Good idea, But really I am looking for some plan in BTL activity.can any one suggest me some road show type things and also suggest me how we can show our USp and what would be our usp.for more information about our product please check the link -
    www.veka.in



    regards,


    Abhishek
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