Question
Topic: Strategy
Applying Bass Diffusion Model To Web-based Goods?
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For example, if someone were trying model active user growth for a paypal or eBay (before they were launched), could they try to apply the Bass Model?
Can the model be applied to forecast adoption for web-based software? Or cloud-computing products?
Along these same lines, how are these web-based products classified? "Durable goods"? Some of these seem to walk a line between product and service.
Any thoughts on this are appreciated.
Thanks.