Question

Topic: Other

Need Assistance With A Mobile Phone Product Launch

Posted by Anonymous on 5/21/2009 at 7:14 AM ET 125 Points
I would like to know if anyone has any great ideas for the launch of an existing national telecommunications company new store. They have an orange white and blue brand and have copped some bad publicity recently about their customer service. They are opneing a new customer service sales shop in a regional centre and have quite a limited budget for this opening but want to deliver a hands on experience to their customers of all their latest technology in mobile phones etc. I am really looking for some innovative and cheap ideas for decor and enticements to get busines customers to attend this launch of a new shop and help to promote their brand and boost their reputation - all on a shoestring budget. They are looking at inviting about 200 people and providing finger food for guests over a two hour period. Any great innovative marketing and promotion suggestions that have worked???????
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RESPONSES

  • Posted on 5/21/2009 at 8:49 AM Accepted
    Have you ever heard of a WOW card? It's an excellent promotional giveaway when you are trying to boast improved customer service. It's a VIP card that gives access to a personal assistant service. The card can be fully customized and the personal assistant will answer the phone with your company's message. It can be used for just about anything such as having them make dinner reservations, find the cheapest flight, get directions, etc. You can see more information on this product at:
    https://www.woweveryone.com/files/woweveryone/Wow%20How%20It%20Works.pdf

    My company sells promotional products and this is one of my favorite items that we offer. I personally use the service and it's awesome!

    These are priced like phone cards where the cost depends on how many minutes you want on each card as well as the quantity of cards purchased. The lowest start at under $5.00. Pricing:
    https://www.woweveryone.com/files/woweveryone/Catalog_page15.pdf

    You could use them as a giveaway for the event or they also make great incentives for referral programs. Give a card to each customer who makes a referral. Give another one to the person they referred when they sign up.

    If you want to know more about these cards, you can contact me through my profile.

    Hope this helps!
    Rebecca
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