Question

Topic: Strategy

Lead Generation Programs

Posted by Anonymous on 6/17/2009 at 12:06 AM ET 250 Points
I current own and operate website development company. I am looking at alternative methods for generating sales. I have researched some companies such as vendorseek, resource nation, and buyerzone that provide leads for particular industries. Has anybody used anyone of these companies and if so how successful have you found their services and leads?
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RESPONSES

  • Posted by Gary Bloomer on 6/17/2009 at 7:54 AM Accepted
    Dear Info,

    I've not used any of the lead sources you're talking about, but one way to create your own leads is by developing your own herd by offering something of value: a free report, access to videos with great content that applies to your niche and the needs people have.

    This way, your list will be more inclined to buy from you because you are being specific rather than wide in your provision.

    The narrower you can go in terms of finding customers with direct needs, the more focused they will be on your product or service, which makes them more qualified in terms of traffic that is inclined to buy from you.

    I hop this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Jay Hamilton-Roth on 6/17/2009 at 9:08 AM Accepted
    The problem that you have is that you want to find businesses that either don't have a website or don't like their website. In either case, you're going to have to convince them that they can trust their professional image to your (unknown) company.
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