Question

Topic: Strategy

How To Market A Target Market Questionnaire

Posted by Anonymous on 125 Points
Hello,

I'm working on starting my business and trying to make sure that the services I want to offer are the services customers want to get a better idea of my potential target market. My business coach says I need to get 100 questionnaires answered from people in my target market, but she hasn't helped generate any ideas as to how to get those questionnaires answered. I'm really struggling as to how to find/how to advertise to get potential clients. I thought about advertising on craigslist. I also thought about offering a free one hour workshop and have them fill out the questionnaire at the end (I tried the latter, but only one person showed up-it was at a gym and they only advertised within their gym). My business is an integrative mindbody wellness practice (aka: stress management) that has a psychologist as part of the team. My questions are: 1. How do market my survey to maximize the number of potential clients?; 2. Where to advertise to find them?; and 3. How long should the questionnaire be?

Thanking everyone in advance.
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