Question

Topic: Other

Small Biz Marketing Resource Management System??

Posted by Anonymous on 7/2/2009 at 3:38 PM ET 125 Points
Question: does there exist an online web-enabled single source marketing tool that essentially aggregates great marketing providers like:
-spot runner
-zoomerang
-dotster
-logoworks
-homestead
-tempate monster

I am starting a chain of retail clothing stores and need some tool to simplify my marketing efforts—don’t have time to manage vendors independently. Basically I need a one stop marketing portal that will help me manage all my marketing efforts: logo creation, biz cards, misc printing (on demand), POS, flyers, signage, website builder/online marketing, buying local ad space--and the ability to measure/track results.

Best,
MJ
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RESPONSES

  • Posted on 7/8/2009 at 7:18 PM Accepted
    I'm not aware of anything like what you're asking about. There are marketing consultants who will basically let you outsource to them, and probably do a pretty good job if you are clear about what you expect and need.

    There's also a series of seminars for small business owners here on MarketingProfs that will help you determine where you want to put your emphasis. The seminars have links to most of the resources you mention, so it's likely you'll find that useful too.

    The seminars in the series -- all targeted at small businesses -- are:

    * Why Most Small Businesses Fail
    * Positioning, Naming and Taglines
    * How to Set Prices the Smart Way
    * How to Advertise on a Modest Budget
    * Budgeting for the Marketing Mix
    * Promotions - Instant Gratification for Small Business Marketers

    You can find these by clicking on SEMINARS
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