Know-How Exchange : Strategy

We are a Farm producing a daily of 1700 CRTN EGGs (1CRTN=360 egg), we do have 5 brands,we are following the strategy of good,better, best marketing strategy, differentitaing the brands with the prices, and the tray pacakges, at the end of the day the core value of the egg is egg-the same no matter the brand, all products have similar attribute, size,taste,etc..Just wondering what would be the best strategy to differentiate and sell these brands with distinctive approach take into consideration that we are selling to a distributors as our end-users. Was it a good strategy from us to have different brands to satisfy different channels? thank you for your comprehensive advise