Question

Topic: Other

Customer Touchpoint Mapping

Posted by Anonymous on 7/13/2009 at 1:37 PM ET 50 Points
If you have experience with performing or having someone perform customer touchpoing mapping for your firm, I would love to hear from you. Specifically, I'm looking for insights with scope and price. I would like to have someone perform a complete touchpoint mapping of our customers' full experience. I have no idea as to what is a reasonable price or what the scope entails. I was recently quoted over six figures for a full customer experience touhpoint mapping scope; no detailed scope was provided. That cost seems a bit outlandish. Thoughts?
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RESPONSES

  • Posted by Michael Hinshaw on 7/21/2009 at 2:17 PM Accepted
    Hello;

    I just came across your post, and thought I should give you a quick response.

    In brief, any research project is a balance between projectability of data, cost and size/segmentation of sample. Touchpoint Mapping - a trademarked phrase describing MCorp Consulting's process - is no different.

    So a six-figure cost may be outlandish - or competitive. Regardless, without a clear scope and defined goals, I'd suggest that ANY investment is too much.

    I'd be happy to chat further at your convenience. You can always learn more by checking out that section of our website (short link here: https://snipurl.com/tpmapping). Or feel free to call me directly, at 415-526-2651.

    Sincerely yours,

    Michael Hinshaw
    Managing Director
    MCorp Consulting
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