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Topic: Other

Corporate Marcom Department - Staffing Structure

Posted by dena on 8/4/2009 at 8:53 AM ET 250 Points
I'm looking for any benchmarking to typical structure to a corporate mar/com department. 1 Billion annual revenue (construction) with 6 to 8 regional offices. Regional offices have local BD folks but rely on Corporate for marketing and communication -
Corporate is also responsible for employee quarterly magazine, and internal as well as external communications.

Any thoughts to typical size and structure of other departments?
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  • Posted by dena on 8/4/2009 at 9:52 AM Author
    Conrad - wow 7 people that would be a luxury- the department currently has 2 and there are several items not getting done due to lack of resources and they are not able to be proactive -

    I think you are correct on the outsourcing - graphics seem to be a popular one.
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