Question
Topic: Strategy
Easy Ways To Compare Marketing Effectiveness?
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Ways I know of:
- compare number of Google hits on product and company names
- review the hits on their product and company names to see the types of things they are doing (articles written, discussion groups involved with, etc.).
- compare Google page rankings
- compare page rankings for key words
Any other ideas of EASY methods to compare two companies and get a feel for which is doing better?