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Topic: Strategy
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We have challenges in getting the word out to restaurant owners. We'd like to do a survey before launching any marketing campaign; however, the door-to-door survey has been ineffective, as the waiter/waitresses are trained to brush off anyone with a big bag on their hand (a.k.a salesman) i.e. owner is not here, come back in an hour, call first before coming in. Are we doing something wrong? It is really a cool product, but people reject us before we reach the owner and show them how cool it is.
Any input is appreciated. Thanks.