Question
Topic: Strategy
Tradeshow Campaign For Financial Services
Related Discussions
- Challenged To Increase Digital Lead Volume
- Comprehensive Strategy Calendar
- The Three Cs Of Successful Positioning
- Marketing Profs Viable For Brand Promotion?
- Go To Market For Two Divisions
- When To Give Up On B2c Efforts
- Assessing A New Market
- Innovative Marketing Campaign Ideas
- Innovative Marketing Campaign Ideas
- How To Classify A Competitor/manfacturer
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Strategy)
- Jay Hamilton-Roth 82,499 points
- Chris Blackman 45,171 points
- Peter (henna gaijin) 32,467 points
- Gary Bloomer 31,540 points
- telemoxie 31,185 points
- Frank Hurtte 27,231 points
- wnelson 19,605 points
- SteveByrneMarketing 14,082 points
- steven.alker 14,021 points
- Blaine Wilkerson 10,495 points
- Deremiah *CPE 8,993 points
- SRyan ;] 8,117 points
- darcy.moen 7,754 points
- Pepper Blue 7,080 points
- koen.h.pauwels 6,085 points
- cookmarketing@gmail. 5,512 points
- saul.dobney 5,390 points
- Mushfique Manzoor 5,128 points
- ReadCopy 4,812 points
Proposed theme FOCUS ON THE FUTURE/PATHWAYS TO THE FUTURE/FUTURE DIRECTIONS to try and incorporate the message that the provider is ready for the future, delivers leading edge technology, a clear roadmap etc. Various products/services are being promoted to different target audiences which makes it challenging so a single broad umbrella theme would help tie in all messages.
Was wondering if anyone had any creative ideas for a tradeshow campaign, drawcard, gimmicks etc.
Eg: I was trying to find an 'aging simulator' so people could see what they would look like in the future, projected alongside their 'financial health' ie retirement savings graph, also thought of having Nintendo DS "How old is your brain?' games as prizes. I am avoiding fortune teller/space age obvious themes, would rather smart, environmentally friendly (caring for the future) background theme. Eg: I hope to build the booth from recycled materials and focus on clean white/recycled brown /green (product colour) for colours.
I would appreciate ideas for an email campaign teaser/drawcard activity/prizes/giveaways (high quality/low quantity) or even alternative theme suggestions? All ideas welcome. Thanks!