Question

Topic: Strategy

Repositioning Our Organization

Posted by Anonymous on 9/2/2009 at 5:54 AM ET 125 Points
I workwith a development Organization (in Nigeria)which is currently looking to reposition. I studied management and marketing for my masters but haven't worked directly with it since i finished my studies. Now, i feel the need to help my Organization seeing we do not have a department that specifically covers this function.

Our major mandate amongst other mandates of women economic empowerment, women participation in politics, HIV/AIDS prevalence reduction is policy advocacy.

We however observed its impact is fast detreriorating. Hence we're looking to reposition and engage in projects that would have great impact as well as increase visibility for our Organization.

Please, suggestions on how to go about this using marketing tools which I realise is most relevant for addressing this challenge - is most welcome.
in particular, suggestions on repositioning strategies in development context and examples of best practices from other countries or similar organizations.

Thanks for your help.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/2/2009 at 9:58 AM Accepted
    Read Influencer: The Power to Change Anything and the authors' website: https://vitalsmarts.com/research.aspx
    They have a wealth of information on how to change community's perceptions and actions effectively.
  • Posted on 9/10/2009 at 12:40 PM Author
    Just to say I found all the ideas helpful.

    Thank you all

    Yemi
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