Know-How Exchange : Other

Dear arif.umair,

You've been studying marketing for three years, but from the
tone of your question it seems you've yet to grasp the meaning and relevance of strategy in marketing.

To my mind this raises several questions, none of which I want to go into here, but suffice it to say that you've still got a lot to learn.

What I will not do is tell you what your answer is, because if you are going to be of any use to anyone in the world of marketing
you are going to have to figure something out for yourself.

Harsh? Yes. But you've got to hear this from someone and it
might as well be me.

So, to get an idea of the strategic issues facing anyone running
a restaurant, put yourself in the shoes of that person.

Now, think about the challenges facing you as the owner.

What issues, problems, points, expenses, fees, and opportunities might you be up against? What good points and bad points might you encounter?

Jot those things down and talk to your teacher. Ask his or her advice on the points that carry the greatest weight or relevance
to your goal and then start sketching out a writing plan.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA