Question

Topic: Strategy

How To Generate Trials For Contact Lenses

Posted by Anonymous on 9/16/2009 at 4:10 AM ET 125 Points
I would like to understand or rather a strategy to promote Contact Lenses for vision correction at the Retail Outlets.
The Target Audiance for the same is M/F - 18 - 40 Yrs of age.
These retail outlets are mostly located at the Prime Location like Business Centers,High End Shopping Plazas & Posh shopping areas.
The walk in customers are mainly people who use Specs & are very aprehensive to try the Contact Lenses.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/16/2009 at 11:05 AM Accepted
    Focus (no pun intended) first on why people prefer contact lenses (appearance, better peripheral vision, for playing sports, truer vision, etc.). Next, come up with compelling solutions to the common reasons for not using contacts (cost, specific vision issues, infection, etc.).
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