Question
Topic: Strategy
How To Market A Unique Asian Alcoholic Beverage
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We are a new distillery located in Portland, OR and we have two unique products made from 100% black and brown rice. The black rice alcoholic beverage looks like a red wine and the brown rice product is the color of a white wine. The product has 20% alc/vol and is the only one of its kind on the market. It's not a sake or soju, but not a traditional wine either. It is a cross between the two. The black rice product has a hint of berry flavor and the brown rice has a hint of honey-pear and almond aroma. The challenge we are having is how to brand/position/market it and determining our target market. Because it's so different & unique to the US market we are just unsure of how to bring public awareness to it.
Any suggestions would be very much appreciated.