Question

Topic: Strategy

Marketing Our Event To Tour Companys

Posted by Anonymous on 9/21/2009 at 5:49 PM ET 125 Points
Each year in aug we hold a three day outdoor country music festival. 2010 being our 3rd year, i would like to increase ticket sales by selling three day vip tickets & hotel packages to local tour and travel operators who Organization and offer such attractions, accommodations and services. Bottom line, is there any clear cut formula for such a proposal.
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RESPONSES

  • Posted by Markitek on 9/21/2009 at 7:09 PM Accepted
    Prove to them there's a market for the package, which you will do by citing positive attendnace numbers for the previous two years (name acts would of course help), and offer them a deep enough discount so it's worth their while to try and market it--30 to 50 percent should be a guideline for you. On the reverse side, make sure you have a clear contractual committment to the level of marketing they're going to do to earn their discount and make it worth your while to sell tickets at as much as half off.
  • Posted by michael on 9/21/2009 at 11:32 PM Accepted
    I've done some work with this organization. You might want to promote with them

    https://www.banktravel.com/

    Michael
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