Know-How Exchange : Strategy

There is a famous saying “Innovate or perish”. I strongly believe in this. In the process of evolution mankind has created lot of innovative ideas and transforming them into innovative products, which makes A World of convenience.

My company has strong belief that we are committed to give new products which will make “human life Easy”.

My company is established in year 1992. I decided to start a business of innovative products and concepts.
The bottom line decided was
1. The product should simplicity the existing operation.
2. The product should be new in Indian market.

The business started with import of polyester swings imported from Thailand. A quantity which was about 1000 units was just to test the market.

As the products were new to the Indian market, various obstacles were faced Viz. There was no awareness about the product, so people asked lot of questions.

After marketing and Analysis I came to the conclusion that the best way to sell the products is by way of Direct Marketing – And then various methods were used as –
1. Participation is consumer fairs.
2. Demonstrating the product @ various shops, supermarkets.
3. Direct selling etc…..

The response was rocking and Indian concept about the hammock was entirely changed.

Company then added range of new products like cleaning mops which was new in 1994. Massage pillow, Electric heating pad added new dimension to company’s success. The products were sold across India by various ways.

Then in next 10 years company sold many innovative products like –

• Hammock
• Cleaning mops & brushes
• Electric Heating Pad
• Massage Pillow
• Handy Food Processor
• Dough Making Machine

Various fitness equipment’s like Tummy Trimmer
Choppers and grinders
Kitchen equipments
Slimming aids like massage belt
Oxygen massager
Glow in dark products
Candle stand
Frost control system for refrigerators
Portable washing machine
Portable steam Sauna
Nutricook Healthy Cooking system
Folding Shoe organiser
Multipurpose Folding Study Table
Electric Car Jack
Leg Massager
Steam Cleaners
Massage Mat
Continuous efforts are mode to make customers happy. As the time changed new methods of marketing are ‘Successfully implemented.
1. Tele-shopping of products and distribution across the country by distributors & dealers.
2. Print Advertisements
3. Trade fairs
4. Mass Mail Marketing (Via internet)
5. Telecalling

Strength of my company today:
1. Knowledge and experience of marketing conceptual, innovation products.
2. Versatile approach – products from kitchen, Toys, Fitness, households are handled efficiently.
3. Complete structure for direct marketing by various methods.
4. A Team of sales executives who can handle the operations.
5. Distributors network across the country. Any product in gifts / toy segment can reach to all parts of country (25 super distributors and 1000 retail outlets) within 7 working days.
6. Database of more than 10000 loyal customers
7. Complete knowledge about the media – print as well as audio visual.
8. Well organised structure of imports / warehousing and distribution of products.
9. Good contacts for set up of mould designing mould making, blow moulding and assembly (Manufacturing solution) for innovative / conceptual product.

Our expertises are in the field of Health products, Toys, Home Utility products mainly used by ladies in kitchen such as nutricook etc.

I want to offer our services to international companies who are in the field of innovative products ,health products, toys, kitchen products and wants to start their operations in India. I need suggestions regarding how to approch this companies, where to find these companies or regarding some innovative products or services I can start market in India.

Thanks