Social Media - Best SM Example You've Seen for Restaurants? from mike.sullivan: MarketingProfs Question 30476

Question

Topic: Social Media

Best Sm Example You've Seen For Restaurants?

Posted by mike.sullivan on 9/29/2009 at 6:15 PM ET 500 Points

I'm having some difficulty finding compelling examples of the use of social media for restaurants (QSR in particular, but any will do). I've heard about daypart LTO promos, but I haven't run across any specifc examples - or examples of other tactics, for that matter. If you have an example you'd like to share or a resource you can point me to I would be grateful.

The more specific the better!

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Posted on 9/30/2009 at 8:43 AM Accepted

Hi Mike,

Here are some examples

Twitter

https://business.twitter.com/twitter101/case_coffeegroundz

https://business.twitter.com/twitter101/case_nakedpizza

Facebook

https://www.socialmediaexplorer.com/2008/10/27/social-media-for-small-busin...

Thanks,
Mary
Posted by Chris Blackman on 9/30/2009 at 9:44 AM Accepted

There's a great example right here on MarketingProfs.com:
https://www.marketingprofs.com/casestudy/58

Here's a few more:

https://www.peytonmedia.com/some-awards-finalist-the-local-restaurant-that-...

https://www.socialmediaexplorer.com/2009/03/16/marketing-without-faking-it-...

https://www.secondwindonline.com/knowledge_display.asp?id=13864

https://engagingsocialmedia.com/advertising/twitter-campaigns/ (see case #4)

https://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-...

https://www.slideshare.net/casephilip/using-facebook-to-grow-your-business

Hope that's enough to persuade you it's worthwhile!

ChrisB
Posted on 9/30/2009 at 9:54 AM Moderator

Mike, not sure if it will help, but I wrote up a post on what Denny's is doing with social media. (Not sure if you mean a sole restuarant or a chain.).

Perhaps there are some ideas you could 'borrow' from their on-going campaign...

https://www.mpdailyfix.com/2009/06/a_grandslam_for_dennys.html

Also, check out what Kogi Korean BBQ is doing with Twitter. They are mobile, not a restaurant per se, but again, perhaps an example.

Beth Harte
Community Manager, MarketingProfs
@bethharte
Posted on 9/30/2009 at 3:04 PM Member

Check out Jack in the Box's Twitter page: https://twitter.com/jackbox.
Posted on 10/19/2011 at 11:12 PM Member

There are lots of great examples of how restaurants and companies are using twitter on https://www.twittercampaigns.com

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