Question

Topic: Social Media

Facebook Ads Get Low Quality Status

Posted by polyakova.elf on 3/2/2022 at 7:40 AM ET 25 Points
The other day, my ads targeted for a wide audience, only limited by age, gender, location, got the status "Low quality". Facebook help demonstrates an unclear explanation.

A similar ad, but for a female audience, does not receive such a status, even though the creative is similar.

No rules were offended, everything seems as usual. My attempts to create the ad once more gives the same result.

How can that be fixed?
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RESPONSES

  • Posted by shenaidloeb63 on 4/12/2022 at 11:01 AM Accepted
    I'm not using facebook ads anymore but this is what I learned. If you're using engagement bait. For example:
    Like if you ....
    Tag a friend who....
    Don't do it on ads but instead use it on organic posts but should be avoided even then.
    FaceBook wants to make as much money as possible. Engagment bait costs you less and has a higher call to action but it is not high quality. If it's going viral FaceBook wants high quality.
  • Posted by Shelley Ryan on 4/21/2022 at 3:26 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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