Question

Topic: Strategy

A Strategy Suggestion For An Educational Firm

Posted by Anonymous on 10/1/2009 at 12:23 AM ET 125 Points
Currently developing an educational tuition service for high school students and i am currently working on ways to attract new clients to gain trust in our services.
Unlike coaching which is mainly self assessment, we are mentoring students with parent wanting to SEE results.

I have done some research and many firm use the same strategy, offering free trial classes to students, but it sounded to me like it does work and build trust, but in a sheep-follow-sheep perspective (no longer provide the 'WOW they give trial classes!')

unlike coaching where a lot of the time is self assessment, a money back policy can be in place and would probably fit pretty well. In High school tuition, parents demand results that they can see, do you believe that a refund policy will work in this type of business?

I know some people would say if you are confident in delivering your service, then it wont matter. But sometimes its outside the tuition's teacher control and I am concerned if clients Miss - use our strategy; it can result in a greater risk of loosing profit.

If anyone would be able to help me solve this quiz, it would be greatly appreciated. What Strategy should i implement?
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RESPONSES

  • Posted by BizConsult on 10/1/2009 at 11:58 PM Accepted
    If parents want to see results - then offer up-front grading, and continuous progress reports on the same metrics over time.

    If your service is a quality one, then the results will speak for themselves. If you have credibility problems - use case studies from students (and references) to build your case and attract clients.

    If you're looking for a 'hook' to draw the students in, then consider other discounts/promotions (though I'd make them on the back end versus the front end) i.e., buy four hours, get one free so you're not giving away the farm...
    -Steve (2)
  • Posted by Jay Hamilton-Roth on 10/3/2009 at 10:44 AM Accepted
    Do you have data/case studies of your past clients? If I'm looking for a math tutor, I'd want to ideally see that they've helped hundreds of other students in the same age range, and on average, I could expect to see a 25% testing improvement (for example).
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