Know-How Exchange : Other

1. Review your company's web site to discover how "search-friendly" the web site and its architecture are for search engines. "Search engine-friendly" means how easy it is to access web pages and information on your site. This step involves graphically depicting a complete sitemap, or schematic, of your site. Seeing the complete picture in the form of a sitemap provides the perspective necessary to tackle development of SEO planning.
2. Conduct preliminary visibility research of your site on Google and the other major search engines. In search, Google is king, but it's not the only game in town. Customers have different search engine preferences, e.g. Yahoo, AltaVista, MSN, AOL, etc., for different kinds of searches. You need to be easily found with all of them.
3. Conduct visibility research of your site on industry-specific sites such as those operated by trade associations and trade magazines. Many business people will look to their own industry sites to identify resources with higher credibility than those found in general search.
4. Conduct a keyword usage study of your site by reviewing keywords/key phrases used in search engines. WordTracker.com offers keyword research tools displaying relevant words as well as their frequency of the usage on search. It has become the industry standard for keyword research. Reviewing your web site statistics software will also help you to find out and determine what keywords/key phrases your web visitors are using to find you.
5. Review copywriting to make sure it is well integrated and matches with keywords/key phrases to describe and sell products or services. Make sure copy for each page reflects the "theme" for that page. This means repeating "theme" keywords/key phrases on that page several times without appearing repetitious to the reader, as well as accurately describing the content of that page.
6. Review HTML tags to ensure your site is optimizing them. Each page on your site should have its own short descriptive title tag and all tags should be unique to their page content.
7. Review link exchange and partnership programs. Increasing the number of quality links that point to your site will give you higher PageRanks. Having higher PageRanks will help increase your positions on search results pages. This is because some search engines pay particular attention to and assign greater weight to quality links.
8. List all target sites and document all site registrations with search engines and industry sites. This will make it easier to determine which site registrations may be missing.
9. Explore the best opportunities for paid-for-performance search engine listings. Free listings are only as good as a web site's relevancy and ranked positions from a search, obtained through natural/organic search engine optimization. Often paid listings will deliver higher relevance and better ranking positions. Paid listings can be the best bang for your marketing dollar.
10. Review your site's traffic monitoring capabilities. How are you monitoring your website traffic and what information are you gathering? Information from web site visitor statistics will provide you important information about your web site visitors, such as what keywords/key phrases they are using to find you. It often identifies trends for prospective and current customers' behaviors and activities. It will report which pages were looked at, for how long and if the visitor entered any data. Also, it will be very helpful to track and review the performance of your SEO effort. Measurement of results is what today's marketing is all about.
Source: https://www.schraff.com/adv/helpdesk/seo_ism.php

Hope this helps,

- Steve

melroy_drego,

Welcome to KHE! I noticed this was your first question and We would like to know more about you. At KHE "We Are Family"...Please fill out your Customer Profile and put your website address on there. Thanks! Now to help you with your question.

I'm probably the least qualified to give you advice here but I'll give you one word of advice and it lines up with one example my brother Jett says...***Hire an Expert***.
It will take you too much time and energy to live your dream if you are reading all the information on Search Engine Optimization.

1. Ask the person that knows (Hire an Expert).
2-10. = Follow the recommendation in 1. and please don't deviate. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)