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Topic: Other
Question Regarding Billing On Printed Advertising
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Is it common practice to have an agreement with an advertiser to pay for overages on printed advertising (magazine ads and the like)?
We are considering developing a print publication with a specific print run (250k) - and have an ad schedule based on that amount of printed copies. It is possible that we may sell-out and have another print run of the same amount.
We want to know if it is common practice to have an ad contract that says if we do another print run, the advertiser pays "X" amount more per copy. (this would be a discount of course to the original rate). How is this usually handled?
Tks.