Question

Topic: Strategy

Marketing A Funeral Home...

Posted by Mkter on 10/14/2009 at 9:41 PM ET 125 Points
Hi Everyone,
Would anyone have any suggestions on how to strongly market a funeral home? This FH has been in business for a while, pretty known in the community.
Any suggestions, FH associations, website recommendations etc. any information will be greatly appreciated.

Thank you
csmith
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RESPONSES

  • Posted by michael on 10/15/2009 at 12:25 AM Accepted
    Colette,

    I have a friend who has spoke at NFDA, so I know there's an association.

    Perhaps they have some shared ideas.

    Are you trying to reach further out? How many are FHs are in the area?

    You need relationships with the local churches, florists and senior homes and banks. These all touch people at later stages in life.

    Michael
  • Posted by Jay Hamilton-Roth on 10/15/2009 at 9:26 AM Accepted
    Besides the relationships to organizations that michael has suggested, think about how people find a physician. They ask around. If you haven't already, contact your recent clients to find out if the FH did everything it could to help them. If not, improve. Can the FH get some free PR by helping families that can't afford your services? Can the FH offer something that others aren't offering, such as green funerals (https://planetgreen.discovery.com/go-green/funerals/index.html)?
  • Posted on 10/16/2009 at 10:05 AM Accepted
    STRONGLY market your expertise in "Preplanning". When the time comes, the sale is already made...
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