Question

Topic: Strategy

Components Of A Marketing Plan

Posted by Anonymous on 10/14/2009 at 11:49 PM ET 250 Points
I am looking at putting together 5 marketing plans for some small Independent sales/builder businesses. I only have about 4 weeks to do it in. What are the main components that I should include? Bulleted answers will work.
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  • Posted on 10/17/2009 at 7:50 PM Accepted
    This is absurd ... unless nobody cares about the quality of your plans, or whether they even make good business sense.

    Trying to develop a "generic" plan will all but guarantee it isn't right for everyone. And if you develop a custom plan for each business, then there is absolutely no way you will be able to do a good job in just 4 weeks.

    Whoever gave you this assignment (or agreed to it) obviously doesn't understand what it takes to do a good job on a marketing plan. My advice is to stand up and say so before you do something that will embarrass you and potentially lead the businesses down the wrong path.
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