Question

Topic: Strategy

Healing A Sick Agriculture Based Venture

Posted by Anonymous on 10/21/2009 at 1:19 AM ET 250 Points
i have just been employed to a farm engaged in different agriculture practices being run like a philantropic organization by former handlers, i need to put up a proposal to change the orientation as well as stabilize the marketting department by creating good market for the product range which includes palm oil and by-products, paultry, piggery, fishery and hiring
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/21/2009 at 9:21 AM Accepted
    Before you can change what's sick, you need to understand what's not working and what the better options are (SWOT analysis, for example). For you market, who are the target audience? How is your farm better/different than the competition? What special certifications do you have? How many taste tests have you won?
  • Posted by Levon on 10/21/2009 at 11:50 AM Accepted
    I agree with jay the SWOT is the best thing you can do right away to get a grasp of what is going on.
  • Posted by baz_ent on 10/23/2009 at 6:47 AM Accepted
    Study your strenght and build on it
  • Posted by cookmarketing@gmail. on 10/24/2009 at 7:40 PM Accepted
    The above suggestions are valid, but I'm guessing they may have implementation problems from your side of the fence.

    Each "product range" will need it's own path. If you look at the mega Agra-companies -Tyson, ConAgra etc. - each channel they approach is handled within itself. Use them as your model and approach your markets not as you want to; the customer/consumer does not care what you may want.

    Do a relatively sufficient market research to find out what they want, then the rest is strategy and tactics. Surprisingly, once your research offers answers to their wants and needs (not yours) you go to planning and execution of the plan.
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