Know-How Exchange : Other

Start with figuring out who you want to read your blog. Where are they located? What age? What do they do for a living? Why would they care about (or enjoy) your writing?

The reason this is important is you're trying to get more of these people to read your blog. Next, figure out what else these people are likely to read, and become a frequent contributor there - sharing your wisdom as appropriate and/or contacting that blog/company to mention your blog.

Make sure your blog is listed in various blog databases, so people can find your blog when searching. And decide if you're simply writing articles or trying to build a conversation between you and the reader.

Building on what Jay wrote - as you write up blog posts that could be helpful to the others in the future, you can then post the link to those blog articles to other sites at appropriate times.

For example, I did some reviews on digital cameras for sports on my personal blog, and linked to that is info on where to buy through Amazon. When I see someone talking about these cameras on message boards, I can pot the link to my reviews. And sometime people do buy cameras through the Amazon connection on my site, and I get a small commission.

Of course, the content of your blog is important. Even getting the link out at the right time only helps when people find use or interest in what you say.