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Topic: Other

Avg Number Of In Store Marketing Messages Per Shop

Posted by Anonymous on 11/3/2009 at 4:12 PM ET 250 Points
Does anyone know the average number of in store messages Americans are subjected to in a shopping trip?
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  • Posted by Levon on 11/3/2009 at 5:32 PM Member
    What kind of messages?
  • Posted on 11/3/2009 at 7:13 PM Moderator
    The number can vary all over the place. Why do you need this average? If the range is 25-27,500, and if the average is 12, 823, what possible use will that average have?

    It depends on what kind of shopping trip. If you are going to the neighborhood gas station to pick up some motor oil, the number of messages is probably going to be just a dozen or so. And if you're going to Wal-Mart it's going to be in the thousands -- probably tens of thousands if you're going to roam through all the aisles.

    And if you're considering packaging as a component of "in-store messages" then the number is even higher.

    Net, it would help if we knew what you need this "average" number for, what kind of store you mean, what country you're dealing with, and what constitutes an "in-store message."
  • Posted on 11/3/2009 at 9:31 PM Accepted
    Interesting question. If at all possible, I'd just show a photo or two. . . not sure if you can really get the point across with a number.

    From the internets:
    Finally, shoppers are exposed to a vast array of marketing messages within the store. "We know that the average number of marketing stimuli in a grocery store is about 3,500 and larger store formats, such as mass merchandisers, have over 5,000 stimuli. A typical drugstore has roughly 2,300 marketing stimuli," cited Calhoun. "These numbers clearly show the strong interest that retailers and manufacturers have in placing more focus on retail marketing and point-of-purchase advertising."
    https://www.instoremarketer.org/article/p-r-i-s-m-s-promise-br-approaching-...

    My guess is that this count does not include packaging.

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