Question

Topic: Other

Lead Generation

Posted by Anonymous on 25 Points
My first question on this forum! SO EXCITING :)

ok, so I've been in marketing for a while now- and have transitioned to more a digital role (director). I now am entering a new role- and it's focusing on lead/gen. It's for a brand that's home improvement esque. IE- reaching customers, reaching contractors, etc. Lots of phone calls, house visits, web hits etc.

How do i start to get my head around all this so all our lead.gen is accurate and a compilation of both on and offline???
Thanks, and very excited to be here sharing and responding.
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