Question
Topic: Strategy
Marketing Infant Cereals And Biscuits
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Marketing of baby foods are governed by UN/WHO guidelines & individual country laws and advertisements, PR, open promotions, giving samples, etc., are being prohibited.
Baby foods in general are sensitive, highly brand loyal and narrow segment. Additionally baby cereals and Infant teething biscuits are supplementary food category.
What alternatives are possible, other than medical detailing and covert sampling to increase market share and increase sales.
The company is equipped with state of the art production facility with ISO Food Safety Certification and based in the Oman.
Looking forward to receive suggestions from members of MarketingProfs.
Thanking you,
With regards,
Kannabiran