Question

Topic: Other

Emotional Link To Brands

Posted by Anonymous on 11/20/2009 at 8:59 AM ET 125 Points
Hi. I have been struggling in finding the best way to obtain the level of emotional link consumers have towards brands. I have tried several pilots with different batteries of questions and different analysis to obtain this. Do you have a recommendation in this matter ? I am talking about quantitative research, given I need to dimension this link and understand it.
Thank you very much.

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  • Posted on 11/20/2009 at 10:42 AM Accepted
    We've had some success combining Bulletin Board Focus Groups with follow-up quantitative studies to identify the emotional buttons that lead to strong purchase intent.

    Of course, it depends on the category and the target audience to a large degree.

    If you need more information about the approach, or a supplier recommendation, let me know offline using the email address in my profile.
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