Question
Topic: Strategy
Any Experience With A Lowes Or Big Box Store?
We have been in the deck market for over 10 years. We have always sold direct to our customers; homeowners, builders, etc.. We have a new product that would fit in mass distribution. We need to know the in and outs of a large distributor like home depot, etc.. From looking at all the distributors, there are a lot single steppers; distributors that sell direct to the customer. What type of margins do they work with, should we shoot for special order or stocking, test market availability, co-op advertising, difficulty and time frame of starting, legal aspects, exclusive or non territories, etc.. Any insight would be great. Also if you know of any good books or sites o visit.
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