Question

Topic: Other

Marketing Books For Beginners

Posted by Anonymous on 11/24/2009 at 7:33 PM ET 75 Points
I'm looking for a good book that will expose me to the fundamentals of marketing. Marketing sounds very interesting and exciting to me, but I've never taken a class on the subject. I'm hoping that the book I read will teach me the fundamentals, as well as help me decide whether or not a career in marketing is right for me.
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RESPONSES

  • Posted by Levon on 11/24/2009 at 7:38 PM Accepted
    Marketing 101 or Intro to Marketing Textbooks are good comprehensive resources that cover marketing well enough to get a grip on the field.
  • Posted by Gary Bloomer on 11/24/2009 at 8:53 PM Accepted
    Dear Bubba,

    Hmm? Here are a few of my favorites:

    Ogilvy on Advertising by David Ogilvy
    The Wizard of Ads by Roy H. Williams
    Anything by Dan Kennedy
    Your Marketing Sucks by Mark Stevens
    Anything by Joe Sugarman

    I hope these help.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Jay Hamilton-Roth on 11/24/2009 at 10:40 PM Accepted
    If you're thinking of a career in marketing, talk to local people who do marketing to find out what excites them, what they hate, and what they wish they did differently. If you're likewise inspired by them, then find out how they learned what they did, where you should go to learn, and how you can intern ASAP (there's nothing like real-world learning).
  • Posted by Gail@PUBLISIDE on 11/24/2009 at 11:15 PM Accepted
    Any of the marketing/publicity books by Jay Conrad Levinson are great...and there are many of them.
  • Posted by AA/Swap on 11/25/2009 at 1:32 AM Accepted
    Hi,

    "Marketing Management" by Philip Kotler- 12th Edition. One book for understanding what marketing is all about.


    Swap
  • Posted by SteveByrneMarketing on 11/25/2009 at 3:39 AM Accepted
    "Positioning: The Battle for Your Mind"

    Al Ries and Jack Trout were the first to define market positioning as the cornerstone for a branding strategy.

    good luck,

    Steve
  • Posted on 11/25/2009 at 1:11 PM Accepted
    Here are a bunch that focus on marketing fundamentals:

    Here's one I use to teach marketing principles and management. It's an easy read and you can get a used copy for $39 (otherwise it's pricey).

    https://www.amazon.com/gp/offer-listing/0071180346/ref=tmm_pap_used_olp_sr?...

    Also, MarketingProfs' own Allen Weiss and Roy Young have a book too... "Marketing Champions"

    https://www.amazon.com/Marketing-Champions-Practical-Strategies-Marketings/...

    And from my marketing super hero... Philip Kotler:

    https://www.amazon.com/Kotler-Marketing-Philip/dp/0684860473/ref=sr_1_1?ie=...

    https://www.amazon.com/Principles-Marketing-13th-Philip-Kotler/dp/013607941...

    (You can get older editions of this book for a used price)

    Hope this helps!
    Beth Harte
    Community Manager, MarketingProfs
    @bethharte on Twitter


  • Posted on 11/26/2009 at 2:12 AM Accepted
    Pick up any of the Guerilla Marketing Books
  • Posted on 11/28/2009 at 3:01 AM Accepted
    Here is my personal list of the "top 10" must-read books for marketers:

    Top 10 "Must-Read" Books for Marketers
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