Question

Topic: Strategy

I Need Your True Help?

Posted by Anonymous on 11/26/2009 at 2:10 PM ET 25 Points
hi brothers and sisters,
i have opened a gaming cafe in a best location in the city of hyderabd,india.the total investments coming upto 20 lakhs with 20 computers and 4 xbox 360 gaming consoles.it is not only agaming cafe but also a hookha and snack will be served with some cocktails and mocktails.now the main help i need is i cannot fix a price per hour as whenever i fix a price i feel it would be harsh on the customers for that i need your help i am giving the details of some cafres and my investment structures and operational cost do suggest something from your end also:

investment:
consoles: 62000
computers: 300000
T.V: 1,20,000
console games: 50000(min 150 games)
gaming chairs:50000 (includes both console and computer)
interior: 375000
misc:24000
TOTAL: 9,80,000

OPERATING COST:(MONTHLY FOR CAFE ONLY)
RENT:25000
LABOUR : 15000
INTERNET: 5000 (CONNECTION)
MAINTENENANCE:3000
LICENSES:2000
TOTAL:50000

BY SEING THIS FOLLOWING RATE PLAN PLZ THIS ARE SOME LINKS YOU CAN GET HELP FROM:

https://www.gamesquare.in/charges.html
ONLY FOR CONSOLE GAMING

Pricing OF A GAMING CAFE IN CHENNAI
Unlimted Packages ( PC & Console)
Unlimited Day : 300
Unlimited Month: 2500 (Valid for 30 Days)
PC & Console Gaming
1 Hours : 60 (60/hr)
5 Hours: 250 (50/hr)
20 Hours: 700 (35/hr)
50 Hours: 1250 (25/hr)

SO PLEASE GIVE ME SOME GOOD SCHEMES IN MEMBERSHIP PLANS ALSO.


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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/27/2009 at 8:48 AM Accepted
    Based on your numbers, it seems that if you can get more than 70/day per PC/console, you're making money (at least just covering cost for the cafe).

    Are you thinking that the cafe sells hookah and drinks to keep people playing games or do people either come to play games OR drink/smoke? That's an important difference in terms of marketing your offer.

    I also imagine that you'd rather have more people playing all the time (for less Rs/hr) than fewer people playing (at more Rs/hr). That'll also affect your pricing. Why not try charging 20/hr. If you get people playing 10hr/day, each gaming station will make 200/day, 6000/month/station, or 144,000/month. Add to that bottom line the sales of drinks/hookah, and rentals of extra games/controllers and your numbers look good and pricing as well.
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