Question

Topic: Strategy

Promotional Idea For Jewelry Show

Posted by Anonymous on 12/3/2009 at 6:42 AM ET 25 Points
I am trying to get some ideas for our next seasons jewelry exhibitions. I was thinking as to how to get more people to come to our shows. We have already been doing a free gift for an year now so was thinking of something different than a gift or a discount coupon. Ours is a very niche market so want to do something very unusual and appealing. Does anyone have any ideas????
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/3/2009 at 11:42 AM Accepted
    What type of jewelry?
    Where are your exhibitions located?
    What is your niche?
    Who are your customers?
    Why do they purchase from you?

    We need to know a lot more about your business so we don't suggest something that's not a fit for you. Tell us more, please.
  • Posted on 12/4/2009 at 2:03 AM Author
    What type of jewelry?
    We deal in semi precious Jewelry- Silver with precious and semi precious stone . Our designs are very Indian
    Where are your exhibitions located?
    We sell majorly thru exhibitions all over USA, UK and India but also have showrooms in India
    What is your niche?
    Our clientèle is Asian women majorly between 30-55 from upper high end income groups as our product is very expensive. You can check our website www.artkarat.com
    Who are your customers?
    I guess I have already answered this
    Why do they purchase from you?
    They purchase from us majorly as our jewelry looks very real and its stylish.
  • Posted on 12/5/2009 at 3:15 AM Accepted
    Dear Shalini,

    Your pieces are beautiful.

    An idea that jumps to mind is to make portions of your shows “special events.” (Please forgive me if you are already including these items.) Consider hosting a fashion show to highlight your jewelry with fashions from purveyors local to the cities/regions, engage local artists to provide complimentary henna tattoos, and/or consider including a ladies’ tea once or twice each day of the shows. You can turn the shows into special outings for mothers and daughters, or groups of “girlfriends.”

    This proposal would be much more work than a discount or gift, but might pull the additional attendance you are seeking. On the plus side, these tactics would encourage the participating local merchants and artists to promote your shows to their loyal clients.

    Please know I put this forth from a strictly US perspective.

    Best of luck to you,
    Margaret
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