Question

Topic: Strategy

Promotion

Posted by tahir.ahamad on 12/5/2009 at 3:24 AM ET 100 Points
Please provide me some low budget but effective promotional ideas for my Branded Whole Wheat Flour( Traditionally Stone Grounded). Women are the main grocery buyers in India & so the promotional ideas should Attract them.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/12/2009 at 11:03 AM Accepted
    Tahir - Have you asked women in your area why they would buy another brand of flour? Do you know why they choose what they choose? Can you prove that your flour is better (in ways that the women care about)? Without a strategic understanding, you'll be guessing and wasting your money/time.
  • Posted on 12/20/2009 at 1:49 AM Accepted
    The most important is to come out with a comparison between your product and your competitors.

    As in pricing and quality is the most important thinking.

    Once you have that, then you can actually think of your promotion / advertising job...

    Luis
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